VW Rocks SEMA With Three Atlas Concepts, Tuned Jetta GLI

Volkswagen has prepped no less than three concepts of the Atlas that will be on display at the 2019 SEMA Show between November 5 and 8 at the Las Vegas Convention Center.

The most vibrant of the three is the Atlas Adventure Concept. Built by the VW Innovation and Engineering Center in California, it offers a fresh take on the vehicle, with an off-road ready theme.

The midsize SUV features H&R coilovers for a jacked up ground clearance, fender flares, chunky Yokohama rubber, a roof-mounted tent, Thule awning system, custom wrap, additional lights and several VW original accessories. Immortalizing the off-road adventures is the onboard drone equipped with an action video camera.

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Building on the SEL Premium grade, the Atlas Basecamp Concept gets a custom body kit, H&R coilover suspension that provides an additional 1.5 inches (38 mm) of ground clearance, front and rear off-road LED light bars, and roof rack with bike holders. The show car is finished in Platinum Gray and Black Uni with matte finish and orange accents, and rides on the 17-inch alloy wheels, wrapped in 265/70 A/T tires, that debuted on the Basecamp Concept last year and are expected to go into production. A series of VW accessories round up the visual updates.

Created in collaboration with Thule and aptly named the Atlas Concept by Thule, the third study is equipped a roof rack, rooftop tent and hitch bike rack. It also gets blacked out exterior trim, 20-inch satin black wheels by Vossen and raised H&R springs, as well as a number of VW accessories.

H&R has revised the Jetta GLI’s stance with several technical upgrades. The company has fitted it with sport sway bars, street performance coilovers and wheel spacers. The sporty compact sedan sits on 20-inch Rotiforms, is finished in Pure Grey complimented by the anthracite look and Sticky Jewel graphics. Likes its SUV siblings, this Jetta also sports some of the automaker’s original accessories.