The Consumer Electronics Show is right around the corner and Mercedes will use the event to stage the “world premiere of a pioneering concept vehicle.”

The company is keeping details under wraps, but said the model has been “inspired by one of the most innovative brands of the entertainment sector.” Mercedes went on to say the concept will have “creative and trendsetting features,” and this will help to set new standards for the future of mobility.

There’s no word on specifics, but the concept will be eco-friendly as it promises to redefine “sustainable modern luxury.” As a result, we wouldn’t be surprised if the concept is an electric vehicle and part of the EQ sub-brand.

Besides the mysterious concept, Mercedes will showcase the EQC. That’s a bit of an odd choice as the company recently delayed the US launch to 2021.

Also Read: Mercedes EQS Concept Shows Tesla What Electric Luxury Sedans Should Be Like

Mercedes will also display the Vision EQS concept which previews an all-new production model. The road-going model is slated to debut next year and ride on the new Modular Electric Architecture.

The company has been tight-lipped on details, but rumors have suggested the car will have two electric motors and all-wheel drive. The base EQS is slated to have around 395 hp (294 kW / 400 PS), while a rumored AMG variant could have nearly 592 hp (441 kW / 600 PS).The car is also slated to have a range in excess of 310 miles (500 km).

In other CES news, Daimler CEO Ola Källenius will give a keynote speech where he will provide a “visionary outlook of the future interaction between man and machine.” Design boss Gorden Wagener will also be on hand to discuss the design and interior of the new concept.