Kia is currently in the process of revamping its line-up across the globe, where the all-new Optima will soon be joined by the 2021 Seltos crossover and an all-new Rio sub-compact.
However, those of you who’ve also been paying attention to their most recent concept cars, might have noticed them wearing a redesigned badge, featuring an all new font – positioned directly on the body panels, instead of within a Ford-like oval.
The new design first surfaced on the Imagine by Kia concept in Geneva this past March, followed by the Futuron concept, unveiled last month in Shanghai. It was definitely a clean departure from the Korean automaker’s current badge, undoubtedly indicative of an electrified future.
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Now, we have the chance to see what this new design looks like on an actual production car, thanks to Motor1 and The Korean Car Blog. The images seem to originate from Korean website Clien.net, with the new badges spotted on the steering wheel, trunk lid and above the radiator grille of an unknown model.
The ‘Imagine by Kia’ concept was the first to preview the new logo
The difference between the lettering on the Imagine by Kia and Futuron concepts, and this real badge here, is that the font is back inside a dark oval shape. It’s still sharper than the current badge, but we’re pretty sure that it would look way better without the oval.
Unfortunately, we don’t really know if or when the Korean carmaker will actually adopt this new badge design for its production models, which in turn would mean presenting it as part of a new brand identity.
