Audi is returning to the Super Bowl with an all-new commercial that promotes the 2020 e-Tron Sportback.
The 60 second spot stars actor and climate activist Maisie Williams who is best known for playing Arya Stark on Game of Thrones.
In the clip, Stark drives the e-Tron Sportback on streets clogged by old gas guzzlers including a knock-off version of Dominic Toretto’s Dodge Charger from the Fast & Furious.
Also Read: 2020 Audi E-Tron Sportback – That’s More Like It
As she’s stuck in traffic, Stark begins singing her own take on the award-winning “Let It Go” song from Frozen. The company describes the new version as a “more defiant take on a song that took the world by storm, but still showcases that transformation always starts with letting go of something old to create something new.”
In this case, the ‘new’ is a sustainable and electric future. That theme is echoed throughout the ad as the intersection in the clip is designed to represent a crossroads between “today’s preconceptions and old notions of consumption, success and status.” In essence, it’s the electric future versus the gas guzzling past.
While the clip isn’t as memorable as the 2016 Super Bowl commercial promoting the R8, Audi says the ad highlights their goal of ushering in a new era of sustainable mobility. As we have previously reported, the company plans to offer 30 electrified vehicles by 2025 including 20 EVs.
The Super Bowl ad is part of a larger global campaign that will be rolled out on television and social media in major markets such as China, Germany, France and the United Kingdom. As part of the campaign, the company will release “additional chapters” highlighting electrification, connectivity and design. Audi hopes this will “rejuvenate the brand, and in particular, build awareness and attract new audiences by emphasizing topics like sustainable mobility as new forms of luxury.”
Getting back to the e-Tron Sportback, it’s a stylish crossover coupe which features a 95 kWh battery that powers two electric motors. This gives the model all-wheel drive as well as a combined output of 355 hp (265 kW / 360 PS) and 414 lb-ft (561 Nm) of torque.
In terms of performance, the crossover can accelerate from 0-62 mph (0-100 km/h) in 6.6 seconds and hit a top speed of 124 mph (200 km/h). More importantly, the model can travel up to 277 miles (466 km) on a single charge in the WLTP cycle.
Those looking for even more performance can put the vehicle into S mode. When this occurs, the Sportback can generate 402 hp (300 kW / 408 PS) and 490 lb-ft (664 Nm) of torque for eight seconds at a time. Thanks to the extra power, the dash to 62 mph (100 km/h) is cut to 5.7 seconds.
Besides the range-topping Sportback 55, there will be an entry-level Sportback 50. It features a smaller 71 kWh battery and less powerful motors that develop 308 hp (230 kW / 313 PS) and 398 lb-ft (540 Nm) of torque.
Performance takes a hit as 62 mph (100 km/h) comes in 6.8 seconds and the top speed is 118 mph (190 km/h). Of course, the biggest concern is range as it falls to 216 miles (347 km).
![](https://www.carscoops.com/wp-content/themes/carscoops/assets/images/icons/arrow.png"){kind=icon}