Porsche has started construction of a new Porsche Experience Center at Italy’s Autodromo di Franciacorta racetrack, which is set to become the automaker’s eighth facility of its kind.
The site occupies 60 hectares (148.2 acres) of land and boasts a 2,400-square foot (223 square-meter) multi-purpose building clad in glass and complete with a curved roof. Housed within this building will be a restaurant, a terrace, and room to display a multitude of Porsche models.
The heart of the facility will be made up of a 2.5-km (1.55-mile) racetrack that will allow visitors to sample some of the marque’s finest models. In addition, there will be a dedicated off-road track as well as more than 30,000 square meters (322,917 sq ft) of space for safe driving and dynamic driving courses, including a Low Friction Circle and a Kick-Plate track.
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Porsche expects the Franciacorta site to attract 20,000 visitors annually. Complementing the racetrack experience will be an advanced Simulation Lab offering virtual reality driving experiences. The site will also house an electric go-kart track and local customers will have the chance to have their new Porsches delivered to the site should they choose.
Porsche Experience Center Franciacorta joins similar facilities in Leipzig, Silverstone, Atlanta, Le Mans, Los Angeles, Shanghai, and Hockenheimring.
“The Experience Centers embody what Porsche is all about: first-hand experience that gets under your skin,” member of the executive board for sales and marketing at Porsche Detlev von Platen said. “Franciacorta will be a further contact point for customers and fans from all over Europe who want to experience the Porsche feeling for themselves.”
