Dacia remains one of Renault’s biggest weapons in Europe by offering excellent value for money in pretty much every market in which it exists. However, electrifying the range could threaten the brand’s profits and sales figures, which is why the transition has to go very smoothly.

According to Renault Europe chairman Philippe Buros, Dacia will soon become an electrified brand, using technology that trickles down from Renault.

“The main selling point for Dacia is “value for money”, and as part of that Dacia takes technology that Renault has, but after a delay,” he explained in a recent interview with Autonews Europe. “So, Dacia will pick up everything that Renault has in terms of electrification, because we will be required to electrify the brand, either with full-electric cars or hybrids. It’s true that Dacia is not electric today but there are many brands in Europe that aren’t electric, either. I think that everyone will have to go electric because it’s an underlying trend.”

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When asked whether Dacia should have lower emissions for environmental reasons, Buros replied affirmatively, adding that when the Romanian-brand first started to grow, most customers in France lived in rural areas, “but today we have a lot of buyers in cities such as Paris. They will want an electric Dacia. But, they will want one that is less expensive than an electric Renault.”

As for when that might happen, it could be sooner rather than later.

“I think in two or three years we will electrify Dacia,” he added.

Buros was also asked about introducing other technologies from the Renault-Nissan alliance at Dacia, which he confirmed will happen at some point.

“Yes, but our customers aren’t asking for that [semi-autonomous tech]. Their needs are simpler: to get from Point A to Point B. For this they want air conditioning, electric windows, power steering but they don’t want a self-driving car because they know they will never get a self-driving car at 10,000 euros. When we are required to put it in, we will do so. But we will try to do it as late as possible, otherwise it will break Dacia’s business model.”

In the end, we’ll just have to wait and see the order in which Dacia’s range will become electrified – let alone fully electric. One viable option would be to start with a product such as the China-spec Renault City K-ZE, which has a $8,700 price tag in the People’s Republic. Re-branding it for Europe as a Dacia shouldn’t be too difficult.