Some Jeep dealerships across the United States are selling the 2020 Jeep Gladiator for as much as $9,000 off the MSRP, Cars Direct reports.

The Jeep Gladiator starts at $35,040 but prices can easily jump to over $45,000 once some options are selected, not chump change. Likely in an attempt to boost sales, Jeep introduced a $2,000 bonus nationally on all 2020 Gladiator models on January 17 and running through until February 3. The incentive was offered for all trim levels except the Rubicon.

One particular dealership in California, South County Chrysler Dodge Jeep Ram, is advertising 2020 Gladiators for $9,000 off MSRP including this $2,000 bonus. While not all dealerships are selling the Gladiator so cheap, there are a host of others offering generous discounts for the pickup truck, including Huntington Beach Dodge Jeep Ram selling a number of Gladiator Sport S models with $6,830 discounts, bringing prices down to as low as $32,900 before possible first responder, military, and trade group offers.

Read More: Jeep Gladiator To Celebrate Middle East Arrival With Limited Launch Edition

Leasing is now also more affordable than ever with Gladiator S models available for as little as $259 per month for 36 months with $3,970 at signing, much cheaper than a leasing deal of $310 for 36 months with $4,004 at signing that was publicized in early January.

Thanks to the current incentive and dealership discounts, it’s now possible to buy a Jeep Gladiator for less than a Wrangler which ordinarily starts at about $1,750 less in 4-door Wrangler Unlimited guise than the Gladiator.

If you’re been contemplating buying a Jeep Gladiator, now could be the perfect time to pull the trigger and head to a local dealer.