The 2021 Ford Bronco is fast approaching and set to be unveiled next month. The automaker is keen to ensure customers have a plethora of accessories available as soon as the rugged off-roader lands in dealerships.
According to Auto News, Ford will initially offer in excess of 150 accessories for the 2021 Bronco, all of which can be warrantied and financed through Ford Motor Credit Co. The car manufacturer has reportedly replaced more than half of its regional accessories distributors in recent months while updating a website for dealers and is promising faster parts shipments when the Bronco arrives.
According to member of the Ford council and owner of San Tan Ford in Gilbert, Arizona, Tim Hovik, Ford doesn’t want to repeat the errors it made with the Ranger by initially having little inventory of accessories for the pickup and slow parts shipments.
“At launch, we may not have had as many accessories as we would have wanted, but as Ranger has evolved, the accessories have caught up,” Hovik said. “We feel like we’ve taken a step forward to modernize our distribution system to give the dealers more options and faster order fills so we’re more efficient with our customers and can deliver a better experience for them.”
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As the Bronco approaches, a revamped Ford Accessory Distributor network with seven regional providers has been established to enable quick-turn orders and to prevent dealers from needing to amass large inventories of parts.
John Crane, chairman of the Ford National Dealer Council and owner of Golf Mill Ford in Niles, Illinois said accessories are very important to Ford customers.
“We know how important it is to sell accessories to people. They spend thousands of dollars on their vehicle. We want to be ready from the get-go.”
Ford expects to sell up to 200,000 Bronco and Bronco Sport (aka the ‘Baby Bronco’) models in the first year of production.
