Karma Automotive has confirmed it will attend the 2020 Geneva Motor Show, marking the first time the California-based luxury electric automaker is present at an auto show in Europe.
Obviously, Karma won’t come to Geneva just to show off its cars to Europeans; the move is linked to the company’s decision to launch the brand and its products in the region as part of its global expansion.
Karma Automotive says it currently has a network of over 29 retailers worldwide, including “a growing European retail network including Karma France, Karma Sweden, Karma Spain and Karma Netherlands.”
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2020 Karma Revero GT
“The Geneva International Motor Show is among the most prestigious events in the automotive industry and provides Karma the right opportunity to showcase our luxury electric vehicles to Europe’s discerning luxury customers,” says Rogier Kroymans, Karma’s VP European Sales and Network Development.
“Karma is the only automaker designing, engineering, marketing and handcrafting our vehicles in Southern California; we believe this level of personalized craftsmanship, coupled with Karma’s striking products and vision of a high-tech sustainable future is a compelling combination that the European luxury market will find truly unique,” the executive added.
Karma will display the Revero and 528 HP (535 PS) Revero GT luxury electric vehicles in Geneva. Powered by dual electric motors, the two models also feature a four-cylinder turbocharged gasoline engine which powers an on-board electric generator.
There will be a “strictly limited number” of Karma Revero units available in Europe, in line with the company’s international expansion plans. Later on, Karma will announce future products for European markets. Pricing and specifications of the Euro-spec Revero will be announced at the Geneva Motor Show.
2020 Karma Revero