As Lincoln’s parent company Ford is simply following the crossover/SUV trend, the luxury brand is only left with two sedans in its lineup: the MKZ and Continental.
However, the first one will be retired for good this year, while the flagship four-door is tipped to live on until 2021. This will leave Lincoln without any sedans in its lineup, a situation that has annoyed dealers, AutoNews reports, after speaking to the Lincoln National Dealer Council Chairman, Tom Lynch.
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“The Council continues to talk to the company about still needing to be in the sedan business”, he said. “You only have to look at Tesla. If you have a strong product, people are going to want it, and they’re going to buy it. What that looks like for Lincoln going forward, I’m not sure of.”
While the future looks dark for four-door Lincolns, these haven’t been doing that well in the recent years. In 2019, U.S. deliveries of the MKZ saw an 11 percent drop to 17,725 deliveries, and the larger Continental did even worse: 6,586 units sold, down 25 percent. That’s despite reviving the Continental Coach Door Edition for the 2020MY, which created quite a buzz. The number represents a small fraction of Lincoln’s sales last year, which, according to CarSalesBase, included 112,204 vehicles, up from 2018’s 103,587.
Even with the imminent demise of the MKZ and Continental, Lincoln would still be left with a strong SUV lineup that counts the MKC, Corsair, Nautilus, Aviator and Navigator.