The European Union’s tougher CO2 emission norms will put some automakers in serious trouble in the region, especially those lacking electrified models to help lower their CO2 fleet average.
Subaru is one of those companies and the Japanese carmaker seems to have decided to shift to the consumer the cost of the penalties it will have to pay. That’s the only reasonable explanation we could find after seeing Subaru’s UK price list for 2020.
Right off the bat, it must be said that while the UK formally exited the EU on January 31, it still has to comply with the bloc’s regulations until December 31, 2020.
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Automakers have to pay fines of €95 (£80 / $105) for each gram/kilometer in excess of the new EU fleet-wide average CO2 emission target of 95 g/km. Previously, the target was 130g/km CO2.
As a result, Subaru will apply massive price increases to its UK lineup for 2020, as high as £4,160 ($5,410) for the BRZ sports car. The 2020 BRZ now starts at £31,995, making it 15 percent more expensive than the 2019 model and the virtually identical Toyota GT86.
Prices have jumped significantly for other models as well, with the Levorg estate now costing £33,995 ($44,310) – up from £30,995 ($40,400) last year. That’s surprising since we’re still talking about the old model and not the new one launching later this year. The Subaru Impreza, XV, Outback and Forester are also hit with price hikes of around £2,000 ($2,605) each.
Unlike other carmakers, Subaru does not yet have an electric vehicle on sale to help bring its fleet’s emissions average down. Furthermore, the Japanese company doesn’t have a credits deal with another manufacturer, like the one Fiat Chrysler Automobiles has with Tesla.
Autocar reached out to Subaru UK for clarifications regarding the price increases, with a company spokesperson replying they are due to a combination of several factors rather than just the EU’s fleet average targets.