There is now a Rolls-Royce smartphone app but, much like the cars, it’s unattainable for most people.
The Whispers app is available exclusively to owners of new Rolls-Royce vehicles, making it the most exclusive members’ club in the world. Think of it as a social network for the one percent that reunites entrepreneurs, heads of state, royalty, founders as well as movie and music stars.
Or, as Rolls-Royce describes them, “global denizens, connoisseurs, patrons of the arts, philanthropists, collectors of fine and exquisite items; individuals untethered by common constraints such as time and money.”
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The Whispers app allows these people to share their interests, tastes, products, collections and their thinking amongst each other, according to Rolls-Royce. “This rarefied group of individuals wanted Rolls-Royce to facilitate a coming together of the extraordinary people who make up the marque’s worldwide client fraternity,” says the press release.
Rolls-Royce quietly launched Whispers over two years ago to a select group of globally distributed clients. Since the test-phase that followed garnered a positive response, Rolls-Royce continued to evolve and adapt the app in close collaboration with its users. Today, Whispers is fully deployed in the United Kingdom, Europe, the Middle East and the United States, giving Rolls-Royce owners “the benefits of belonging to this exclusive group of exceptional achievers.”
Interestingly, the app offers users the opportunity to liaise securely not only with fellow Rolls-Royce owners but also with the Rolls-Royce CEO and members of the Board. That way, users can share ideas and networks, business opportunities and social contacts.
Additionally, Whispers offers access to a “collection of luxury offerings, transformative experiences, exclusive Rolls-Royce previews, inspiring articles and thought pieces, undiscovered destinations.”
Things don’t stop here as the app also enables members to create “their very own bespoke experiences or products.” For example, they can book a private performance by the New York Philharmonic Orchestra, commission a beautiful portrait, design and build their own personal racetrack and more.
The app can also be used to provide exclusive access to sports, fashion, arts and music events, as well as worldwide luxury travel experiences. Last but not least, members of the Whispers community receive “exclusive world-previews of new Rolls-Royce products and offerings before they become public knowledge.”