The Jeep Gladiator Rubicon driven by Bill Murray in the vehicle’s recent Super Bowl commercial is currently up for sale from a dealership in Caro, Michigan.
Tuscola Today reports that local dealership Moore Motors was contacted directly by Fiat Chrysler Automobiles in the weeks leading up to the Super Bowl asking to use a Gladiator Rubicon they had in stock for a commercial. The dealership was more than happy to be of assistance and before long, FCA sent a truck to collect the pickup and transport it to Woodstock, Illinois where the advertisement was filmed.
Also Watch: It’s Groundhog Day All Over Again For Bill Murray Who Reprises Role In Jeep’s 2020 Super Bowl Ad
“The scenes with the groundhog in it where Bill is driving around town, and the bike scene – where Bill puts a little helmet on (the groundhog) and the Jeep is in the background – that’s our Jeep,” Moore Motors internet sales manager Denny King said.
A similarly optioned Gladiator from a dealership in Wisconsin was also used in the commercial. According to Moore Motors, they had their Gladiator returned five days after the commercial aired during the Super Bowl. Film crews put just 20 miles (32 km) on it.
The online listing for the Gladiator reveals that it is painted in Punk’n Metallic and carries an MSRP of $57,350. However, it is being sold with a $5,882 dealer discount, bringing the total price down to $51,468. It includes the available all-weather slush mats and optional ‘Cold Weather Group’ that includes remote start, heated seats, and a heated steering wheel.
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