Toyota has started taking pre-orders for the all-new GR Yaris hot hatch in Europe.

Customers in selected markets can register their interest by reaching out to Toyota dealers or accessing the local official website. In Germany, prices start at a rather hefty €33,200 ($37,000). That’s only €2,000 ($2,230) less than the bigger and more powerful Renault Megane RS and around €3,000 ($3,340) short of the base BMW 3-Series.

In the UK, the base model is available from £29,995 ($38,462) on the road, while the GR Yaris Circuit Pack starts at £33,495 ($42,950). Toyota is not planning on launching the GR Yaris in North America.

Video: Toyota’s Rally-Bred GR Yaris Gets Fernando Alonso Pretty Excited On A Wet Track

With deliveries scheduled to commence towards the end of the year, the supermini hot hatch is available in a single grade in Germany, with several optional extras available, including the Circuit and Convenience packs. The former adds a Torsen limited-slip differential, performance tuned suspension and 18-inch wheels shod with 225/40 Michelin Pilot Sport 4S tires. Details about the Convenience package and other equipment offered as standard on the car will be announced at a later date.

Developed with rally DNA, the GR Yaris is powered by a 1.6-liter three-cylinder turbocharged engine that develops 261 PS (257 HP / 192 kW) and 360 Nm (266 lb-ft) of torque. It’s matched to a six-speed manual gearbox and four-wheel drive and has a claimed 0-100 km/h (0-62 mph) acceleration of under 5.5 seconds. Top speed is electronically limited to 230 km/h (143 mph).

The Japanese version of the GR Yaris is a bit more powerful, with the same engine kicking out 272 PS (268 HP / 200 kW) and 370 Nm (273 lb-ft).