BMW and leading Italian bike manufacturer 3T have announced a collaboration on a new bicycle.
Using the Exploro all-road bike as a basis, 3T has built a special edition ‘3T For BMW’ model in two color variations for customers who are seeking adventure. “3T was a natural choice for us, as 3T’s Exploro model is the best gravel bike available combining performance, luxury and cycling pleasure to our customers”, says Gaston Streiger, Head of BMW Lifestyle division.
BMW says the new gravel bike’s sharp silhouettes and precise lines align with its minimalistic design and “perfectly fits into the overall lifestyle product range.”
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Interestingly, the 3T For BMW bike does not feature the BMW logo as other bicycles present in the manufacturer’s lineup. The model sports an aerodynamic carbon frame, the world’s lightest carbon aero cranks (made at 3T’s Italian carbon factory), an exclusive Brooks leather saddle and matching Brooks leather grips.
Also present is the Shimano GRX group set for gravel bikes, the world’s first dedicated gravel component group. Fulcrum alloy wheels and resistible Schwalbe One Speed tires round out the package, ensuring high-speed grip on any terrain.
“We are extremely proud that BMW selected 3T to partner exclusively on the creation of the special 3T For BMW bike. BMW delivers ‘sheer driving pleasure’ to customers and with the 3T FOR BMW bike, we aim to deliver the same all road biking experience” says René Wiertz, co-owner and CEO of 3T.
The part that’s harder to swallow about the 3T For BMW bike is the pricing, obviously. The Grey model and the Grey/Blue model are each priced at $5,499 in the U.S. and €5,499 in Europe. The bicycle will be available for purchase at selected BMW dealers and 3T Experience Centers.
