BMW didn’t just unveil the Concept i4 in the wake of the canceled Geneva Motor Show but also a brand new logo for the company.
The company’s new badge, which debuted on the Concept i4, adopts a two-dimensional and transparent design. When showcased on the Concept i4, the new badge allows the Frozen Light copper paint to be visible through the badge with the silver ring, BMW inscription, and white/blue circle appearing to float.
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The German brand has been using the outgoing iteration of its logo since 1997. It remains to be seen what will be the first BMW model to reach the production line with this new badge but it could very well be the road-going i4 set to be released next year.
“BMW is becoming a relationship brand. The old black ring was replaced, letting the new logo radiate more openness and clarity. We want to use this new transparent version to invite our customers, more than ever, to become part of the world of BMW,” BMW senior vice president customer & brand at BMW, Jens Thiemer says. “In addition, our new brand design is geared to the challenges and opportunities of digitalization for brands…The new logo and brand design symbolize the brand’s significance and relevance for mobility and driving pleasure in the future.”
BMW is not the only car manufacturer to recently alter the design of its logo. Late last year, Volkswagen introduced a new logo on the all-electric ID.3 and later this year, Kia will start to roll out its new logo.
