There are way more defunct automotive brands then there are active ones right now in the world, and the U.S. has its fair share of marques that bit the dust.
A superficial count includes iconic names like Cord, DeSoto, Duesenberg, Imperial, International Harvester, LaSalle, Mercury, Nash, Oldsmobile, Packard, Plymouth, Pontiac, Stutz and many more.
Studebaker was among the first U.S. companies to enter the automotive business in 1902, 50 years after setting up shop as a maker of wagons, buggies, carriages and harnesses. From 1902 to 1966, when lower-priced competition drove it into bankruptcy, Studebaker produced several remarkable models.
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The most significant include the 1911 Electric Coupe, 1928 Commander Roadster, 1932 President St. Regis Brougham, 1953 Champion Starlight/Starliner Hardtop, 1963 Lark Sedan and 1963 Studebaker Avanti “No. 9”.
There are still many people nostalgic about the Studebaker brand, some of which went as far as to attempt bringing it back to life. Designer Jeremy Gomes is one of them, though his attempt to revive Studebaker is a design exercise and nothing more.
Taking inspiration from the 1950 Studebaker Champion, the designer envisioned a modern-day Studebaker coupe that looks absolutely superb. Gomes used key Studebaker design cues including the iconic bullet nose and streamline body and combined them with modern elements like the sleek LED lights, “floating roof” and hidden door handles.
“The goal was to create a revival of the Studebaker Champion ‘bullet nose’ inspired by the sea lion’s nose and the streamline movement,” Jeremy told CarScoops. A fresh graduate in transportation design in Paris, Jeremy is currently looking for an opportunity in automotive design. We believe he definitely deserves one, don’t you?
Thanks to Jeremy for sharing his project!