Jaguar Land Rover is set to turn the historic Castle Bromwich factory into the company’s new EV center as part of a £1 billion investment ($1.15 billion).
The overhauled facility will be the home of not only the next all-electric Jaguar XJ, but for the upcoming J-Pace flagship electric SUV and Land Rover’s pure electric SUV as well, Autocar reports.
All three models will be based on JLR’s MLA platform, which is engineered to host ICE, hybrid and pure electric powertrains. Company insiders say that the current I-Pace, the company’s only available electric model at the moment, will continue its production in Austria using a unique platform.
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The new Jaguar XJ is expected to be unveiled towards the end of the year, with production to start at the revamped Castle Bromwich in spring 2021. Julian Thomson, Jaguar’s new director of design described it as a “a fabulous-looking thing”, adding that the electric XJ will be more of a car for driving than being driven in.
There’s not much information about the Jaguar J-Pace and the new Land Rover, which is known internally as the ‘Road Rover’. Both models will be SUVs and will be offered with electric-power, but the J-Pace is said to also become available eventually with conventional powertrains, sharing most likely the same hybrid straight-six units with the next Range Rover. The ICE variant of the J-Pace will also be produced along the Range Rover at Solihull.
Jaguar is currently pondering the fate of the XE and XF models, as poor sales are forcing them to rethink whether to replace both of them with a new crossover model or not. The Jaguar F-Type’s replacement is also far from being decided but the model is said to be “quietly profitable” for the brand.
