Mercedes is considering drastically reducing its model range, as well as platforms and powertrain options in an attempt to reduce spending and optimize profits.
The German carmaker’s R&D boss, Markus Schafer, told Autocar that this initiative comes as a result of the brand’s focus on electric vehicles, and that at the moment, everything is on the table, including ditching certain models or implementing the use of single components.
“We are reviewing our product portfolio, especially as we announced so many pure EVs,” said Schafer. “Knowing the complexity after the growth in the last couple of years means we are definitely reviewing our current line-up. The idea is to streamline – taking car variants out, but also platforms, powertrains and components.”
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While Schafer didn’t specify how many cars Mercedes could axe, we do know there are currently 45 models within the automaker’s range, so there would definitely be plenty to choose from.
“There are many single platforms right now and the idea is to reduce this. In the future, we will have the same underpinnings with various cars and you will see the results pretty soon.”
Models that currently feature their own platform include the likes of the G-Class, SL, AMG GT and the S-Class, among others.
While talking about the future of more traditional engines such as the AMG V8 unit, Schafer said that both the latter and the V12 are safe as long as there is customer demand. However, the incoming Euro 7 legislation could force Daimler’s hand.
“Of course, four-cylinder engines will make more sense than a V12. Let’s see what Euro 7 requirements are and go from there,” he added.
Mercedes has already introduced four variants of its 2.0-liter unit, with both four cylinders as well as six, available in petrol and diesel.
“This family of four engines can respond to any market change immediately. We planned this protection a couple of years ago in order to protect us in terms of different demands and regulations.”