New Genesis GV80 SUV Priced From $48,900, Tops Out At $70,950

It didn’t take long for Genesis to release pricing for their highly-anticipated entry in the lucrative world of premium SUVs. Cutting to the chase, the all-new GV80 will arrive at Genesis’ U.S. dealerships this summer with a starting MSRP of $48,900, excluding freight charges of $1,205 that increase the total (before taxes) to $50,105.

The four-cylinder turbo models

That’s for the base version with a 2.5-liter turbocharged four producing around 300 horsepower (final figures for the U.S. model have yet to be confirmed) sending power exclusively to the rear wheels through the standard across the range, 8-speed automatic. If you want all-wheel drive, that’ll cost you $5,750 extra. There are three trim levels named ‘Standard’, ‘Advanced’ and ‘Prestige’ for the four-cylinder models.

Watch: Talk A Tour Around The Genesis GV80

There’s a decent amount of standard kit even on the entry level GV80, including self-leveling suspension, 19″ wheels, LED lights, touch climate control, a 14.5 inch screen for the infotainment system, 10 airbags, Blind Spot Collision avoidance, and more – though no digital instrument cluster which is only offered on the V6 models.

Moving up to the Advanced trim gets you a few more goodies such as panoramic roof, digital key (NFC) and a Lexicon Premium audio with 21-speakers, while the top end Prestige adds things like 20-inch wheels, remote smart parking assist, 3-zone climate and others. You can see full equipment details in the list below.

The range-topping 3.5L V6

The most powerful offering in the American GV80 range is the 3.5-liter twin-turbo V6 that delivers 375 horses and is available exclusively with all-wheel drive and an 8-speed automatic. Here, there are four available trims.

In addition to what you get on the four-cylinder model, the Standard adds bigger 20-inch wheels and an electronically-controlled suspension with road preview, while the Advanced adds a leather interior, surround view monitor and more. The Advanced+ gives you 3rd row seats with power folding. As for the top-of-the-line Prestige, you get 22-inch wheels, electronic LSD, road active noise cancellation, Nappa leather interior and 12.3 inch digital cluster, among others.

How does it compare to some of its rivals?

Without digging into the equipment levels, one of the most established models in the segment, the 255hp four-cylinder Mercedes-Benz GLE 350 starts at a much higher $54,250 for the RWD version and $56,750 for the AWD. However, the GV80 is far less competitive when you move to the V6-powered model, as Merc’s 362 HP inline-six GLE 450 4MATIC kicks off at $61,750 and its AMG GLE 43 sibling with a 385 HP V6, at $68,150. BMW‘s X5 is only offered with inline-six and V8 engines, with pricing for the former starting from $58,900 for the 335hp RWD sDrive40i, and $61,200 for the xDrive40i.

Given the high-percentage of leases in this segment, it will be very interesting to see if and what kind of deals Genesis will offer for the new GV80 down the road.