Dodge has thrown its support behind essential workers with the launch of its new #TheMuscleBehindUs campaign across social media.
“Dodge wants to honor those on the frontlines of this crisis who are working fearlessly everyday to protect our communities and the people who live in them,” global head of Alfa Romeo and head of passenger cars – Dodge, SRT, Chrysler and Fiat, FCA-North America, Tim Kuniskis explains.
“We’re calling upon the Brotherhood of Muscle to tell us the stories of the heroes in their lives who are performing extraordinary work, day in and day out, during this pandemic, and we’ll share the most compelling stories and honor these brave individuals across our social media channels, including a page dedicated to them on DodgeGarage.com.”
To kick off the campaign, Dodge has created two videos now available to view on YouTube, Facebook, Twitter, Instagram, and DodgeGarage.com. The two videos, titled ‘Strength’ and ‘Horsepower’, briefly feature Dodge Challenger models before showing essential workers, such as nurses, paramedics, and firefighters on duty and doing their part to battle the spread of coronavirus.
Read Also: Police Catch Canadian Man Who Hit 168 MPH In Dodge Challenger And Had A Tire Blowout
Dodge has announced a handful of other things it is doing to promote the cause. For example, it will soon gather together some of the “brand’s most thrilling and heart-pounding stunts” and create videos for enthusiasts to pick their favorites. Additionally, Dodge will launch weekly ‘How Much Horsepower’ quizzes in May where fans will be asked how much horsepower they see in select videos posted across social media for a chance to win select prizes and merchandise.
From April through the end of summer in August, ‘Horsepower from Home’ videos will be released featuring some of the automaker’s lead exterior and interior designers and engineers live from their home garages showing off their wheels.
![](https://www.carscoops.com/wp-content/themes/carscoops/assets/images/icons/arrow.png"){kind=icon}