VW dealers are being encouraged to use their service loaner fleet in order to help out local communities in need of various supplies, at no cost to the group or person finding themselves in need of the carmaker’s services.
Nearly 7,000 vehicles make up Volkswagen’s dealer loaner fleet nationwide, and the Atlas was deemed the perfect model for carrying out this task.
VW’s so-called “Dealer Response Team” will consist of a dealership employee as the driver and a vehicle. The team will perform services such as delivering food to a local food bank, transporting masks and gowns to areas in critical need, and even dropping off necessary items to people that are unable to leave their home.
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The vehicles will only be driven by dealership employees, who will receive a daily stipend from VW Corporate to cover fuel and lease costs.
“Since this pandemic began, our dealers have been quick to react to support those in need within their local communities,” said VW marketing exec Saad Chehab. “Some dealers already decided to “drive bigger” and start their own pickup and delivery service programs. Today, we are announcing our brand’s financial contribution to those efforts across the entire dealer network and giving them the support to do even more. So if you happen to see a Volkswagen Atlas driving by marked with “Community Driven” on its side, know it’s driving for a great cause.”
People that want to enlist the services of the Community-Driven Atlas initiative are encouraged to contact their local VW dealer and inquire about availability and assistance.
