VW’s New Logo Comes Stateside, Debuts On 2020 Atlas Cross Sport

Volkswagen unveiled their new logo last September and it has arrived in America as it’s prominently featured on the 2020 Atlas Cross Sport.

The U.S. launch is part of a massive effort the company has described as one of the “largest rebranding campaigns in the world.”

Volkswagen isn’t kidding as they’ll have to change more than 70,000 logos globally. This won’t happen overnight, but they expect to rebrand 10,000 dealers in 154 countries by the middle of this year.

Also Read: VW Unveils Their New Logo And First Ever “Sound Logo”

The company hasn’t said how much the rebranding effort will cost, but Volkswagen is pretty excited about the change as they described the new design as a “refreshed, minimalist take on the classic logo.”

The redesign effort was lead by chief designer Klaus Bischoff who said “My personal drive in this redesign was to make the W float, bringing a new lightness to the Volkswagen brand.” He added, the new logo “brings Volkswagen into the digital era, transforming our classic logo into a trademark that is easily displayed digitally on devices and applications.”

Speaking of the latter, Volkswagen paid attention to ensure the logo works well on small displays such as smartphones and smart watches. Of course, this was a massive effort as the company has previously said the redesign involved 19 internal teams and 17 external agencies.

Getting back to the Atlas Cross Sport, the model starts at $30,545 which makes it $1,000 cheaper than the seven-seat Atlas. Two engines are available including a turbocharged 2.0-liter four-cylinder that develops 235 hp (175 kW / 238 PS) and 258 lb-ft (349 Nm) of torque. Customers can also opt for a 3.6-liter VR6 engine which produces 276 hp (206 kW / 280 PS) and 266 lb-ft (360 Nm) of torque.

Regardless of which engine is selected, all models come equipped with an eight-speed automatic transmission. Front-wheel drive is standard, but a 4Motion all-wheel drive system is also available.