Lincoln has filed a trademark application with the United States Patent and Trademark Office (USPTO), looking to secure the eGlide moniker.
Discovered by MachEClub, it was entered on April 23 and can be used for ‘Goods and Services’, on “motor vehicles, namely, passenger automobiles, sport utility vehicles, electric vehicles and structural parts and fittings; electric vehicles, namely, passenger automobiles, sport utility vehicles and structural parts and fittings”.
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Could we be looking at the name of Lincoln’s first electric vehicle that will be developed without any help from Rivian, as that deal has fallen in the wake of the coronavirus pandemic?
It doesn’t (literally) sound like it, as Lincoln’s newest models have more rousing and dynamic names like Aviator and Navigator, but you never know. Another possibility is that the name could be used on hybrid models as an electric-only driving mode, or perhaps some kind of function or feature regarding EVs.
Will Lincoln get its own electric car?
Even though the deal with Rivian is dead, Lincoln is posed to get an electric model, as confirmed in a statement released today.
“Given the current environment, Lincoln and Rivian have decided not to pursue the development of a fully electric vehicle based on Rivian’s skateboard platform,” read the statement. “Ford Motor Company’s strategic commitment to Lincoln, Rivian and electrification remains unchanged and Lincoln’s future plans will include an all-electric vehicle consistent with its Quiet Flight DNA. “
What that model could be, is anyone’s guess, but in all likelihood, it will be an SUV that will launch in the near future. Depending on the size and price, a possible Lincoln electric SUV will have its work cut out to compete against an assortment of challengers such as the Jaguar I-Pace, Mercedes-Benz EQC, and Tesla’s Model X and recently launched Model Y.
Meanwhile, Lincoln’s current gasoline-fueled SUV lineup starts with the Corsair, which is accompanied by a $35,945 MSRP, followed by the Nautilus and Aviator that start at $41,040 and $51,100. For the Navigator, they are charging at least $76,185.
The MKZ can still be found in the company’s portfolio, priced from $36,750 for the regular model and $42,500 for the Hybrid Reserve, although it will be discontinued later this year. The 2020 Continental has an MSRP of $46,305.