Mercedes-AMG Appoints Philipp Schiemer As CEO, Tobias Moers Moves To Aston Martin Lagonda

Mercedes-AMG has a new chief executive officer after the brand’s former head honcho, Tobias Moers, moved to Aston Martin Lagonda. AMG’s new boss is Philipp Schiemer, who previously led Mercedes-Benz do Brasil Ltda.

Besides naming Schiemer as new CEO, Mercedes-AMG has appointed Jochen Hermann as new CTO. Hermann, who has been with the Daimler Group since 1997, will thus return to AMG after four years of serving as the boss of e-drive development at Daimler.

Schiemer, who will begin steering the AMG ship starting on August 1, held different management positions within the Group in Germany and Brazil since 1987. He used to be the chief of product management for the A-Class and the head of marketing at Mercedes-Benz Cars. He has been the CEO of Mercedes-Benz do Brasil Ltda since 2013.

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Tobias Moers

“With Philipp Schiemer and Jochen Hermann, we will have two very experienced executives leading AMG”, said the Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG, Ola Kallenius. “They will be able to take AMG’s development forward, including ensuring that electrification plays a key part in our high performance brand’s future product portfolio.”

The current AMG boss, Tobias Moers, who has led the performance brand since 2013, will leave “at his own request” to become the CEO of Aston Martin Lagonda, effective August 1. Under his leadership, AMG has more than doubled its product lineup and sales quadrupled.

Tobias Moers will lead Aston Martin Lagonda as Andy Palmer steps down

“Tobias Moers has led the AMG brand to great success and we would like to thank him warmly for all his achievements at Daimler”, added Kallenius. “We have mixed emotions about his departure. On the one hand we are losing a top executive, but at the same time we know that his expertise will be of great value to Aston Martin, a company with which we have a longstanding and successful partnership.”

“I am truly excited to be joining Aston Martin Lagonda at this point of its development”, said Moers. “I have always had a passion for performance cars and relish the chance to work for this iconic brand which I was close to on the technical side at the beginning of the partnership between the two companies.”

Andy Palmer

The current Aston Martin chief, Andy Palmer, has agreed, together with the Board of Management, to step down from his position as CEO, which he has held since 2014. Under his leadership, the automaker renewed its sports car lineup and launched the DBX SUV.

“It has been a privilege to serve Aston Martin Lagonda for almost six years. The launch of many new products including the new DBX demonstrates the dedication and capability of our employees”, commented Palmer. “I would like to thank my management team and all the staff for their hard work and support, particularly during the challenges presented by COVID-19. I am proud of you all and it’s been an honor to work with you.”