New Toyota Trademark Fuels Questionable Speculations On Corolla Wagon For The USA

The new generation Toyota Corolla can only be had in two body styles in the U.S. market: hatchback and sedan. Now, there’s speculation about a third variant being considered, a station wagon. Wait, what; that doesn’t sound right, does it?

Not really, but that’s the assumption that the GR6Forum adopted upon learning that Toyota trademarked an application for the ‘Toyota BZ’ moniker on May 22 this year with the USPTO. The listing is for the Class 12 of Goods & Services, meaning that it can be used for “automobiles and structural parts thereof”.

The story has been picked up by several mediums, but there’s no information backing up that claim, with all reports merely repeating what the forum’s email, which was sent to CarScoops as well, says providing no proof whatsoever about the relation to the Corolla wagon.

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The only connection we found between “BZ” and “Corolla” is the 1990s Asian-market Corolla BZ-Touring Wagon. For all we know, after seeing the trademark, someone over at the forum might have just googled the term “Toyota BZ”, saw the pictures of the Corolla BZ Touring Wagon  and connected the imaginary dots.

But what about a crossover-styled wagon?

Truth to be told, wagons are a dying breed in the States, with only a few select crossover-styled models like the Subaru Outback and Volvo V60 / V90 Cross Country having any measurable success. That said, we highly doubt Toyota would introduce a regular wagon model in America. However, a taller-riding variant with SUV-styling elements wouldn’t be completely out of the question.

Toyota Corolla Sport Touring pictured above, Corolla Trek below

On the other side of the pond, aside from the Corolla Touring Sports, aka the estate, Toyota also offers the Trek edition, which as you may have figured out by its Subaru-ish moniker, is a more rugged looking variant with an increased ride height. That’s something more plausible / digestible to the wagon-aversed U.S. audience.

In any case, we can’t speculate on a simple trademark filling. For what it’s worth, we’ve reached out to Toyota to see if they could tell us something about the BZ nameplate that’s in the process of being secured, and they replied with the typical “we don’t comment on future productions and/or speculations”.

Europe’s 2020 Toyota Corolla Touring Sports

A second trademark filing (U.S. and Canada) reveals Toyota’s intention of securing the Capstone nameplate. It also falls in the Class 12 of Goods & Services, can be used for “automobiles and structural parts thereof” and was filed on May 14.

So, what do we have here? The same source claims it’s possibly a new trim level of a model, but the truth is that we can never be certain when it comes to these filings, as more often than not, automakers secure them before the competition and then never look back at them again.

We also asked Toyota what the Capstone is (or could be) and got the same answer.

Additional reporting John Halas