With the issues encountered by the new-gen Golf Mk8 and ID.3 electric hatchbacks, the Dieselgate scandal which is still far from being over, and the latest racism accusations, Volkswagen sure has a lot on its plate.
Desperate times call for desperate measures, so it appears that the Group is planning a massive management reshuffle, which will see Herbert Diess stepping down from the helm of Volkswagen, although he will remain the chairman of the Group.
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Oliver Blume
Steering the Volkswagen ship going forward will be Oliver Blume, current Porsche CEO – he will be brought in to put V-Dub on the right track, according to a report from AutoMotorUndSport published earlier this week and cited by Reuters, which quotes insiders with knowledge on the matter.
The German publication believes that the personnel changes will not end here, as Skoda’s head honcho, Bernhard Maier, who has held the reins of the Czech brand ever since the end of 2015, will be pulled from his position and named CEO of Porsche. Before leading Skoda, Maier worked at Porsche from 2001, leading the Sales and Marketing division.
Jochen Sengpiehl, VW’s Chief Marketing Officer and the man responsible for an allegedly racist Instagram video, will reportedly be sacked. The clip has since been pulled down, but can still be found online. Volkswagen has since apologized and promised to investigate the approval process of the ad.
The car manufacturer was contacted by a news outlet to confirm the management changes rumors, but declined to comment.
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