Seeing the words ‘dream car’ associated to a vehicle like the outgoing Kia Carnival, aka the Sedona in the United States, seems more than a little odd.
The awkwardness reaches a whole new level when you actually watch the video shared online by the automaker’s Indian arm, as it shows a local entrepreneur, Sumeet Malik, who says that he wanted a big luxury car that could double as a living room and office on wheels. And the Carnival / Sedona apparently ticked every box.
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In fact, by listening to what he had to say about the minivan, one could easily think that he was talking about a Range Rover SVAutobiography, Rolls-Royce Cullinan or Bentley Bentayga, or at least a Phantom, Flying Spur, Maybach or an Audi A8 L. But no, because “the luxurious ones weren’t big enough, and the big ones did not have the refinement and the luxury I was seeking”. As a result, the Carnival became “the obvious choice” for being chauffeured around, as it is “big on space and a notch above all those German names when it comes to luxury”.
We kid you not, these were the words used by Malik in the promotional video, alongside others, such as “lounge on wheels”, “extremely comfortable” and “engine packs brute power”. This has to be one of the weirdest car commercials we’ve ever seen, and the comments section is not far behind either. Think Kia would have gotten away from the criticism of web surfers with such a video in the U.S.?