Rolls-Royce has confirmed in a letter issued to prospective clients that the all-new Ghost is on the way and will be “the purest expression of Rolls-Royce yet.”
In the letter, Rolls-Royce boss Torsten Müller-Otvös said the vehicle will be launched in autumn (September – November). He also states that the coronavirus pandemic hit just as Rolls-Royce was entering the final development stages with the car but that the marque has worked around it to finish off the car.
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“Our clients expressed an ardent desire for even more minimalism in design,” the letter reads. “This demand resonated with findings of our Luxury Intelligence Unit and designers at the Home of Rolls-Royce in Goodwood, West Sussex, who, for some years had been tracking an emerging contemporary movement within a particular layer of luxury consumers, which included our Ghost clients, and which we called ‘Post Opulence,” the letter published by Autocar reads.
“Ghost is the purest expression of Rolls-Royce yet, it distills the pillars of our brand into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients’ needs and, I believe, perfectly in tune with the times in which we are all living,” Müller-Otvös added.
Underpinning the 2021 Ghost will be the same aluminum underpinnings of the latest-generation Phantom. Most Ghost models sold will use a 6.75-liter twin-turbo V12 that produces 563 hp and 663 lb-ft (900 Nm) while paired to an eight-speed automatic transmission. The company has previously ruled out hybrids.
Rolls-Royce will start a teaser campaign for the new Ghost in the coming weeks which will start of “with a series of four beautiful animations.” The luxury sedan will then be unveiled in a digital event.
