BMW has released its Q2 sales figures for North America and, as expected due to the ongoing coronavirus pandemic, the numbers aren’t that great.
In the April-June quarter, BMW North America sold 50,957 vehicles, a decline of 39.3 per cent compared to the 83,976 vehicles that it sold in the same quarter in 2019. MINI was hit particularly hard as its sales totaled just 5,288 vehicles, a decrease of 41.5 per cent compared to the 9,044 vehicles that it sold in Q2 2019.
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“While automotive sales in the U.S. continue to be impacted by the ongoing global pandemic, the situation has provided an opportunity to institute new practices and find new ways to better serve our customers,” BMW North America president and chief executive Bernhard Kuhnt said. “As a result of these efforts and with the great partnership of our dealers, we have seen an increase in sales over each month of the quarter, which gives us reason to be cautiously optimistic for the second half of the year. As we continue to navigate these uncertain waters, we will always prioritize the health, safety and well-being of our employees, dealers and customers.”
In a bid to try and capture as many sales as possible in North America despite stay-at-home orders of varying degrees across many states, BMW expanded its digital sales platform and enabled virtual transactions so purchases can be made digitally before vehicles are delivered to the home of customers.
While the sales of new cars from BMW were hit hard by the coronavirus pandemic, sales of BMW Certified Pre-Owned vehicles dropped by a less-worrying 11.5 per cent from a year ago, to 26,720 vehicles.
