Bugatti Will Delay Building Second, More Affordable Model

Bugatti will be postponing discussions regarding a second production model, as it will prioritize cash conservation for at least the rest of this year.

Overall though, Bugatti president Stephan Winkelmann believes his company’s image and brand recognition factor would help it in principle launch another model, more practical and more affordable than its $2.9 million Chiron hypercar.

However, Winkelmann also believes that even very wealthy customers may not be ready to spend a great deal of cash on a hypercar during times like these.

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“For the time being we need to put this issue aside. Given the prevailing economic conditions, our utmost priority is on liquidity,” Winkelmann told Autonews Europe.

Back in November, the Bugatti boss said that a potential second model would be an electric-powered grand tourer or crossover, capable of seating up to four people and priced between 500,000 and 1 million euros. Still, it wouldn’t be a genuine SUV, nor a sedan, and the rear seats would at least be large enough to accommodate children.

“We will not jump on the SUV trend – we want to do something different,” said a company source. “But the car would not be a sedan, either.”

A second model would potentially increase the French carmaker’s annual production to as many as 900 units, from fewer than 100 currently. It would also require a considerable investment with regards to more staff and extra capacity.

Last year, Bugatti posted record production, revenue and sales volumes, as well as a double-digit operating margin, said Winkelmann, without going into specifics.

Bugatti 16C Galibier Concept pictured