While the coronavirus crisis and the resulting closures of Porsche dealerships globally over a period of several weeks did result in a 12% sales decline compared to last year, the German carmaker actually managed to sell more 911 models in the first half of this year, compared to the first six months of 2019.
In total, Porsche has thus far sold 116,964 cars globally, with the Cayenne proving to be their most popular model.
No fewer than 39,245 customers bought Cayennes this year, while another 34,430 opted for the smaller Macan. Meanwhile, Porsche 911 buyers accounted for 16,919 deliveries, with the Taycan finding 4,480 new homes worldwide.
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From that total of 116,964 units, 55,550 were supplied to markets in the Asia-Pacific, Africa, and Middle East regions, with China remaining the carmaker’s largest single market in terms of volume. European buyers accounted for 32,312 new vehicles sold between January and June, while the U.S. market got 24,186 units to cross its borders.
“We see positive tendencies, although we continued to feel the effects of the coronavirus crisis in the second quarter, especially in the US and Europe. A crucial factor here was the month of April when almost all Porsche Centres in these markets were still closed,” said Porsche’s marketing exec Detlev von Platen. “In addition, this was a very strong second quarter in 2019 as the comparative period. We remain confident, however, and are full of energy as we tackle the challenges in the second half of the year. The continuing positive development in China and other Asian markets will help us here, too.”
According to von Platen, Porsche’s situation in Europe has improved since May, although things are still not back to normal.
