Ford has announced it will double production of the Bronco First Edition.
When the Bronco was revealed last week, it was confirmed that just 3,500 examples of the Bronco Edition, available in both two- and four-door guises, would be built. All units were quickly sold out through Ford’s online reservation system, prompting it to bump production up to 7,000 examples.
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Those lucky enough to have locked in a reservation for one of the original 3,500 Bronco First Edition models received word of the news through email, Bronco6G reports. In the message, Ford wrote that “due to overwhelming demand for the First Edition, we made a one-time increase to the quantity available, 7,000 total. First Edition Bronco reservations are now full.”
That final statement about the variant being sold out presumably means that Ford briefly re-opened reservations for the First Edition, filled up its order books with the additional 3,500 units, and then informed customers of the change. Given the fact that First Edition models are the most likely to prove to be collectibles in 30, 40, or 50 years, we suspect some will be a little upset at the production increase.
Pricing for the 2021 Ford Bronco First Edition started at $59,305 for the two-door and $63,500 for the four-door. While it’s not available anymore, there are still lots of Bronco variants to choose from, including the Base, Big Bend, Black Diamond, Outer Banks, Badlands, and Wildtrak.
