Ford has reportedly secured around 230,000 reservations for the all-new Bronco.
In the two weeks since reservations books for the Bronco opened up after its online reveal on July 13, automotive enthusiasts have been clamoring to lock in a reservation. All 3,500 First Edition models were quickly accounted for, prompting the automaker to double production to 7,000 units. As it turns out, though, it is not just the First Edition that shoppers have been reserving.
According to an administrator from the Bronco6G forum, approximately 230,000 reservations for the Bronco have been placed since July 13. The administrator doesn’t state were this number comes from, other than claiming it comes from a “reliable” source. Mind you, the number does not account for the Ford Bronco Sport.
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This figure comes roughly a week after a Ford spokesperson told Car and Driver that “reservations have been so popular that some Bronco customers may not receive their Bronco until 2022.”
The Ford spokesperson added that the first deliveries are scheduled for spring 2021. It was also confirmed that customers with reservations will have their Broncos built before production of stock units bound for dealerships commence.
Of course, securing 230,000 reservations for the Bronco does not mean Ford has sold that many. Those looking to reserve a Bronco can do so with a $100 refundable deposit, but it won’t be until this December that customers are able to convert this into an order through their selected dealership.
Nevertheless, the positive reception to the Bronco bodes very well indeed for Ford’s latest SUV – plus it should put Jeep on high alert.
