McLaren and Gulf Oil have signed a multi-year partnership that will cover both luxury supercars as well as the McLaren Racing F1 team.
The two brands already have a long-standing and successful history together that dates back to 1968. They enjoyed success not just in Formula 1, but also the Can-Am series, where they won over 40 races. In the 90s, the McLaren F1 GTR went on to race in Gulf colors throughout the decade.
Starting next year, Gulf will become McLaren’s preferred lubricant supplier, as all their models will use Gulf oil and fuel. Furthermore, Gulf branding will be displayed at the carmaker’s PURE customer events, at retailers and of course, on team kits.
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As far as the F1 team is concerned, the Gulf brand will be fully integrated within the outfit starting with this weekend’s British Grand Prix, Friday 31 July – Sunday 2 August. The Gulf logo will be worn by McLaren F1 personnel throughout the 2020 season, including race drivers Lando Norris and Carlos Sainz, as well as the pit crew.
With regards to the livery, Gulf branding will be placed on the engine covers and wing mirrors of the MCL35 Formula 1 cars.
“It’s great to be able to welcome back Gulf after a long historical association which has seen the name adorn many McLaren road cars and race cars over the years. McLaren has a rich history of working with class-leading partners and we’re delighted to continue this trend via our renewed partnership with Gulf. Like McLaren, the Gulf name is synonymous around the world with technical excellence and innovation and the excitement of going racing and motoring,” sid McLaren CEO Mike Flewitt.
“Every supercar will have Gulf fuel and lubricants when it leaves the McLaren Production Centre and I know our customers will be thrilled to be able to work with our in-house bespoke team on the option of being one of the few to be able to personalise their McLaren supercar in the iconic Gulf livery.”
