$100 Tesla Model Y Ride-On Toy Turns Kids Into Really Early Adopters

Say hello to ‘My First Model Y’, a ride-on toy that has the potential of turning kids into future Tesla believers.

Built by Radio Flyer, the maker of the iconic little red wagon, and designed in collaboration with the Tesla Design Studio, this is the first Tesla for the littlest drivers. Designed for children as young as one and a half to four years old, My First Model Y is said to offer “the true Tesla experience”, accurately replicating the design of Tesla’s life-sized Model Y.

The 26.57-inch (675-mm) long and 8.38-lbs (3.8-kg) heavy ride-on toy comes fitted with a honking horn, ergonomic seat, black induction wheels with rubber grip thread and working steering. Unlike the real thing, though, it does not have electric propulsion.

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Mind you, this is not the first Tesla product that Radio Flyer offers. In 2016, the toy maker launched the Tesla Model S for Kids by Radio Flyer, a customizable ride-on for children ages 3-8 that utilizes Lithium Ion battery technology.

“We’re excited to continue our partnership with Tesla with the My First Model Y,” said Robert Pasin, Chief Wagon Officer at Radio Flyer. “Partnering with the most innovative, sustainable auto company aligns with our brand values and allows us the opportunity to offer consumers products they love and can trust.”

The My First Model Y is now available for pre-order on Amazon and RadioFlyer.com for $99.99, with shipping in the United States and Canada starting October 23.