Rolls-Royce has released a new teaser video for the 2021 Ghost, the second in a four-part series of animations.
This teaser is dubbed ‘What Ghost Taught Rolls-Royce About Rolls-Royce’ and outlines the various lessons the company learned with the previous-gen Ghost, which ended up becoming the best-selling product in its 116-year history.
In the video, Rolls-Royce explains that in the U.S., owners of the Ghost want to actually drive the car rather than be chauffeured, even those that ordered the extended wheelbase model. Rather than owners enjoying the added space, they let their family and friends sit at the back.
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In Asia, Rolls-Royce says its Ghost owners prefer to be chauffeured and make use of all the vehicle’s technology. Ghost owners also use their vehicles for business during the week and recreation over the weekend. According to Rolls-Royce, the new Ghost will be “future-focused but a minimal aesthetic, truly a car of the times.”
When recently discussing the car in an open letter to customers and the media, Rolls-Royce boss Torsten Müller-Otvös said: “Ghost is the purest expression of Rolls-Royce yet, it distills the pillars of our brand into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients’ needs and, I believe, perfectly in tune with the times in which we are all living.”
The new Rolls-Royce Ghost is expected to have the same aluminum underpinnings as the Phantom and will likely be sold with a 6.75-liter twin-turbo V12 with 563 hp and 663 lb-ft (900 Nm) of torque. It will be unveiled in the coming months.