Polestar CEO Thomas Ingenlath spoke about his company’s plan to double the number of showrooms in existing markets before the end of this year, while also expanding to new countries in the Asia-Pacific region and the Middle East.
The Swedish brand, co-owned by Volvo and Geely, currently produces Polestar 2 fastbacks in China and sells them in the People’s Republic, Europe and the United States.
An expansion of showrooms is becoming an important differentiator for electric carmakers, seen as how most of these models are new, as are some of the brands that make them.
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“We will double the amount of spaces we have today by the end of the year,” said Ingenlath during a recent interview with Reuters. “This number will continue to grow rapidly as we look to double the number of markets in the next 18-24 months”.
Polestar currently has 23 showrooms globally, and is aiming for 45 by the end of 2020. The company is currently active in nine countries.
“From next year, we will look into new markets around Asia Pacific and Middle East,” the CEO added, without specifying which countries are being targeted for expansion.
He did however say that the Polestar 2, which has a dual motor powertrain, will feature a single electric motor option next year so as to make the vehicle more affordable.
Ingenlath wants Polestar to remain a premium brand, meaning prices will not change radically or frequently. Meanwhile, he is hoping to hit a target of more than 50,000 sales per year within the next two to three years – which is where their next product comes in (an SUV built in China).
