As the car industry continues to deal with the effects of the coronavirus pandemic, Porsche finds itself among a handful of carmakers that seem to be doing just fine – or at least, not as bad as others.
It was just a couple of months ago that the German brand announced that they’ve sold more 911 models in the first half of 2020 than they did in the first six months of 2019.
Over that same period, Porsche recorded an operating profit of €1.2 billion ($1.4 billion) and a sales revenue of €12.42 billion ($14.64 billion), down 7.3%. Not bad, all things considered.
Watch: McLaren 720S Spider vs. Porsche Taycan Turbo S – Can The Supercar Beat The Electric Super Sedan?
“We have been given a boost by our attractive new products – from the 911 Turbo to the Taycan electric sports car, which was recently voted the world’s most innovative car,” said Porsche chairman Oliver Blume at the time.
One remarkable fact of August’s new car regs in ?? is the position of #PorscheTaycan. It was Porsche’s bestselling product counting for almost 1/4 of total volume. #Taycan was 5th bestselling car in E-segment, 15th bestselling electric car. Source: JATO #carindustryanalysis pic.twitter.com/AQAkdISCp9
— Car Industry Analysis (@lovecarindustry) September 22, 2020
Speaking of the Taycan, hold on to your hats because it has just become Porsche’s best-selling car in Europe for the month of August, crushing the Panamera and overtaking the likes of the latest 911 and even the Cayenne. No fewer than 1,183 units of the Taycan were purchased last month in Europe, compared to 1,097 units of the 911 and 771 for the Cayenne.
Technically though, if you follow the Car Industry Analysis graph, you’ll see that the Cayenne nameplate is still no.1 in terms of sales, but only if you combine regular Cayenne sales with those of the Cayenne Coupe variant.
Panamera sales meanwhile are down a staggering 71%, with the four-door coupe model not doing particularly well in the U.S. either, down 45% in the first half of 2020 compared to the same period last year. Rivals such as the Mercedes S-Class or BMW 7-Series weathered that storm a little bit better.
If this trend continues (and it should), would it be fair to say that the Taycan will eventually render the Panamera obsolete?