The Dodge Challenger and Charger both prove that just because a car may be old, that doesn’t mean it can’t be popular among customers.
Dodge has been building the current Challenger since 2008 and the seventh-generation Charger since 2011 and yet, the two continue to sell well. The automaker is planning to make the most of the continued interest in the cars and confirmed that it is working on three new variants.
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Fiat Chrysler Automobiles (FCA) made the announcement during its signing of a three-year agreement with Canada’s Unifor union. The agreement will see the car manufacturer invest $1.2 billion into local operations and create no less than 2,000 new jobs. A portion of this money will be allocated to the Brampton Assembly site where the new variants of the Challenger and Charger will be built.
No specifics were provided about what features will differentiate these variants from other Challenger and Charge models. FCA also did not reveal if they will be new trim levels, option packages, or new flagship iterations to outperform models like the Challenger Demon and Super Stock.
Whatever the case may be, Unifor national president Jerry Dias confirmed earlier this month that, in addition to new variants of the Challenger and Charger being developed, the Chrysler 300 will remain in FCA’s family through 2023 and continue to be built in Brampton. This comes despite sales of the sedan falling by 37 per cent to 29,213 units in 2019 compared to the prior year.
