Ford of Europe has announced plans for a new EcoSport Active.
Citing the growing popularity of the Active trim on models such as the Fiesta and Focus, Ford confirmed the off-road inspired EcoSport will be unveiled on November 6th.
The company is keeping details under wraps, but said the upcoming model will feature an increased ride height, additional body protection as well as unique styling inside and out. Ford said these changes will give the crossover a “greater rough road capability,” so adventure-loving customers can explore the outdoors.
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While full details will be announced next month, the teaser image reveals the crossover will come equipped with Active badging and black plastic fender flares. The model could also have special seats, Active-branded scuff plates and unique wheels.
That isn’t much to go on, but Ford of Europe’s vice president of marketing, sales and service said “Customers tell us they love how EcoSport’s bold styling, practical interior and versatility fits into their busy lives, so we’re excited to enhance the SUV with an Active version that delivers even more of those qualities.” Roelant de Waard went on to say “The EcoSport Active will be a new addition to the Active series that offers extra capability and rugged style for customers who want to take their outdoor adventures to the next level.”
Besides announcing the EcoSport Active, Ford of Europe revealed plans for a new “series strategy” that will be introduced later this year. As part of the change, models will be available in three main trim levels including Active, ST-Line and Titanium. Certain models, such as the Fiesta and Focus, will also offer X series and Vignale variants.
Ford will also offer “convenient equipment packs” which group the most commonly selected options together. This reduces complexity and promises to give customers better value for money.
