Have you ever looked at Alpine and thought that what they need is some type of quarter million dollar supercar? As it turns out, newly-appointed Renault CEO Luca de Meo thinks that’s where the company should be heading.

Alpine was revived by Renault a few years back after two decades of inactivity, so you can imagine how far away it is from actually becoming some type of Ferrari rival.

De Meo however wants to build up the sports-car brand, which currently only offers the A110, and one of his first moves was to re-brand Renault’s F1 team a Alpine F1 starting next season.

Read Also: Alpine Prepping LMP1 Car For 24 Hours Of Le Mans In 2021

Last week, the Renault CEO told reporters that if he combines the cutting-edge engineering work Renault’s motor-racing program does with the “quasi-artisanal” work done by Alpine, “you could get a mini Ferrari,” reports Autonews Europe.

Right now, it costs roughly the equivalent of $80,000 to get the higher-performance A110S in France, while the cheapest brand new Ferrari retails for more than $200,000, which just shows how much work there is to do for de Meo if he hopes to get people talking about Alpine in the same breath as Ferrari.

Global sales for the A110 haven’t been particularly great since 2017, peaking at just 4,835 units last year. De Meo did drop more hints about Alpine’s future last week, adding that it will “add emotion” to Renault’s electric lineup.

He also called for Alpine to embark on a “Porsche 911 program” in a staff memo, from which it could spawn a small series of sporty EVs.

“It wouldn’t be reasonable to think we can do 1 million cars with Alpine,” he stated.

Renault Boss Thinks Alpine Brand Can Be Like A “Mini Ferrari”
Renault Boss Thinks Alpine Brand Can Be Like A “Mini Ferrari”
Renault Boss Thinks Alpine Brand Can Be Like A “Mini Ferrari”
Renault Boss Thinks Alpine Brand Can Be Like A “Mini Ferrari”
Renault Boss Thinks Alpine Brand Can Be Like A “Mini Ferrari”
Renault Boss Thinks Alpine Brand Can Be Like A “Mini Ferrari”