Rumors about the eventual demise of the Jaguar XE and XF have been floating around for a while now, and even though where there’s usually smoke there’s fire, the two sedans are now better looking, more modern and safer than they’ve ever been.
Whether this means their long-term futures are secured, only time will tell. For now though, both nameplates remain extremely valuable for the British carmaker, reports Autocar.
“The XE and XF are a key part of our range for now,” said Jaguar Land Rover UK sales boss, Scott Dicken. “The cars are better than they’ve ever been. We’re looking at how the marketplace is evolving as we go into the future.”
Read Also: Jaguar Slashes Prices For The XF And XE In The UK To Rejuvenate Sales
“While it’s a challenging market, [saloons] are a very important product for us. We need to look at the lifetime benefit not only for us but also retailers. The XE and XF are really strong used cars,” he added.
The used car argument is a pretty interesting one, and shows that buyers still value Jaguar saloons, even though they might not be willing or have the means to spend sticker price on one.
Yet, JRL seems to be all over the place as far as strategy is concerned regarding the two models. For example, they decided to slash prices on both in the UK, yet removed the XE from the North American market altogether, without giving this latest heavily updated and restyled variant a chance to convince buyers.
You can check out our own review of the 2020 Jaguar XE in R-Dynamic HSE spec right here.
