Car manufacturers branching out to other fields is nothing new, and the latest one is Cupra, which has entered the sneaker-making business in collaboration with Barcelona-based Mikakus.
Co-created with soccer player Andres Iniesta’s international fashion brand, the three-sneaker collection includes the Garage model, in Petrol Blue and White, and the flagship Paddock. The Mikakus x Cupra collection features the traditional Cupra colors and the company’s logo on the heel hoop and was inspired by the Formentor.
Related: 2020 Formentor Unveiled As Cupra Brand Exclusive Coupe-SUV
“With this exclusive collection, we welcome Mikakus to the Cupra Tribe, a fashion brand that shares our vision of inspiring the world from Barcelona through exclusive, unconventional products”, said Cupra’s Director of Strategy, Business Development and Operations, Antonino Labate. “The Mikakus x Cupra sneaker capsule is further proof of our ambition to generate a lifestyle universe around our range of vehicles. In the coming months, we will continue to expand our design collections with new partners.”
Available in sizes from 36 to 46 (5-12 US), the Paddock sneakers are on sale in Mikakus’ Barcelona flagship store priced at €189 (equal to $229), while the Garage costs €175 ($212). The sneakers will also be displayed in Cupra’s dealer network alongside the ‘Chispa by Marset for Cupra’, a cordless and rechargeable lamp that was presented six months ago and went on sale in October.
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