Bentley claims that it offers 10 billion possible product configurations per model. To help wade through all those options, the marque offers commissioning services which will now be available online.
The service will combine one-to-one online car immersion sessions, digital commissioning appointments, and individual video handovers.
The idea is to help Bentley’s UK customers build their Continental GT, Bentayga or Flying Spur exactly as they want it despite showrooms shutting down in the country due to the coronavirus pandemic, according to Sarah Simpson, Bentley’s UK regional director.
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“Our Digital Commissioning Experience maintains the personal relationship through digital channels and helps our customers navigate through the extensive Bentley options, alongside one of our trained experts,” said Simpson. “At the same time, ensuring a COVID safe and compliant experience from the very beginning, until they drive their tailored Bentley for the very first time.”
Through detailed discussions with experts, customers will be get help picking exactly the Bentley that suits their lifestyle, design preferences, and aspirations, according to the company.
“Our customers can rest assured that they can continue to experience the extraordinary world of Bentley, commission a car to suit their individual tastes, all through an exciting and inspirational process, while from the comfort of their own homes,” said Simpson.
All of this has been designed to help Bentley customers stay as safe as possible in the UK that’s in a national lockdown and where more than 62,000 new cases of the virus were reported on January 6 alone.
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