Lamborghini’s Sales Drop 9% In 2020, But Records Its Best Ever Second-Half Of The Year

Lamborghini has released its sales numbers for the year that just ended, reporting a 9 percent overall drop that it attributed to the 70-day production shutdown last spring in the wake of the global pandemic. On the other hand for those who like to see their glass half full, the automaker saw record sales figures in the second part of 2020, resulting in the best second half-year for deliveries-to-customers in the company’s history.

Overall, the Italian firm delivered 7,430 vehicles globally in 2020, down from last year’s 8,205, with the Urus accounting for 4,391 units. The Huracan was chosen by 2,193 customers, while another 846 went for the Aventador flagship supercar.

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“The 2020 results are a clear demonstration of the excellent work that, despite the difficulties of a year of global challenges, was carried out by the entire Lamborghini team with enormous dedication and a spirit of resilience”, said President and CEO Stephan Winkelmann. He added that company will be “consolidating the product range, seeking new business prospects and further strengthening the brand” in “a challenging 2021”.

The Raging Bull’s top market in 2020 was the United States, where they shipped 2,224 cars. Another 607 were sold in Germany, 604 in mainland China, Hong Kong and Macau, 600 in Japan, 517 in the United Kingdom and 347 in Italy. The highest growth of 75 percent was recorded in South Korea, which accounted for 303 vehicles.

Lamborghini expanded its portfolio last year with the introduction of the Huracan EVO RWD Coupe and Spyder, Sian Roadster, Essenza SCV12, Huracan STO and SC20. They also achieved two production milestones, with the 10,000th Urus and 10,000th Aventador leaving the assembly line, and they teamed up with LEGO to bring the Sian FKP 37 1:8 scale model to market. A charitable initiative was launched with Lady Gaga last month and Stephan Winkelmann grabbed the reins from Stefano Domenicali, while also maintain the presidency of Bugatti.