This year has started well for Bentley, as it has recorded 50 per cent more orders in January than it did in the same month in 2020.
During a recent interview with Reuters, Bentley chief executive Adrian Hallmark revealed that the car manufacturer has not experienced major disruptions from the global shortage of semiconductors nor from Britain’s exit of the European Union.
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“The order bank at the beginning of this year was 50 percent higher than it was at the beginning of last year,” he said. “China, by far, is the most outstanding performance in the world in respect of level of orders compared with normal expectations.”
While Hallmark didn’t reveal exactly how many orders the company has secured this year, it comes on the back of a bumper 2020 that saw the British carmaker post record sales by delivering 11,206 vehicles, 2 percent more than in 2019, despite the COVID-19 pandemic.
Bentley’s factory in Crewe, England was shut down for a period of seven weeks during the UK’s first lockdown in March 2020. The facility then ran at half capacity for the subsequent nine weeks. Sales jumped thanks to China where demand rose by 48 per cent mostly due to the new Flying Spur. Demand also rose by 4 per cent in the Americas, helping to offset decreased demand in the Middle East and Europe.
