Man Orders One-Off Silk Rose Bugatti Chiron As A Valentine’s Day Gift To Wife, Puts Your Chocolates To Shame

Look. We’re all trying, okay? But not everyone can afford to get a fully custom Bugatti Chiron Sport for their partner.

This particular one, being called Alice for obvious reasons, was purchased as a gift by one apparently smitten husband for his wife. Finished in Matt Blanc and Silk Rosé, this will actually be the first time that particular shade of pink goes onto a Bugatti.

To select it, the buyer didn’t just look at a booklet of color tiles. The car was the result of a design partnership that started at HR Owen, a fancy pants car dealership in London. They helped the owner pick the two hues on the body to combine as well as possible.

“This is a truly unique Bugatti model, that will always be remembered as a real one-of-a-kind car,” said Ken Choo, CEO of H.R. Owen. “We are honored to have played an important part in connecting our customer with this incredible Chiron Sport.”

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But it didn’t stop with the exterior colors. Inside, they selected Gris Rafale leather to go with the pink Alice script that was stitched into the headrests of the Comfort spec seats. The Alice logo was also added to the door sills in the exterior’s Silk Rosé to really drive the point home.

“The customer came to us with a vision of how they wanted their new Bugatti to look, and we are delighted that the depth and scale of Bugatti’s extensive accessories and options catalog allows for even the most ambitious of designs to be realized,” said Choo. “It is incredible to see every Bugatti made in a different way, with the new owner getting a chance to stamp their own personal taste on their new car.”