The prospect of Apple producing an electric vehicle doesn’t worry BMW chief financial officer Nicolas Peter.
When recently asked about Apple’s plans to take on the car market, Peter said he is confident that the German automaker will remain an industry leader.
“I sleep very peacefully,” Peter said. “Competition is a wonderful thing – it helps motivate the others. We’re in a very strong position and we want to remain in a leading position of the industry.”
BMW’s financial chief says the company is in a strong position in the growing world of electrification and alternatives to private vehicle ownership.
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Speaking with Auto News, Peter explained that the higher returns enjoyed by premium car manufacturers will provide them with the billions of dollars in cash that they need to develop new technologies. He also played down the possibility of a company like Uber purchasing the ride-hailing venture that BMW operates with Daimler, dubbed Your Now, highlighting the importance of mobility services.
“We won’t exit digital mobility services,” he said. “Especially in inner-urban areas, we have changed our driving behaviors. We’re preparing for the access that private vehicles have to these cities to be reduced – that is why we need these mobility services.”
According to Peter, BMW’s mobility services will play a key role in keeping the car manufacturer connected with younger buyers who are heavily reliant on new technologies. With that being said, Daimler and BMW have held talks to potentially sell their parking business to European rival EasyPark Group.
