The 2022 Jeep Wagoneer and Grand Wagoneer prove that the company can do luxurious SUVs, not just capable off-roaders. Something they are lacking, however, are Jeep badges.
Unlike the Jeep Grand Cherokee L also released last week, the Wagoneer and Grand Wagoneer don’t feature any Jeep badges, not even on their front fascias. In a recent interview with Motor Trend, Jeep chief executive Christian Meunier confirmed this was a deliberate move, stating “The Grand Wagoneer name and design make it obviously Jeep.”
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Jeep is looking to establish Wagoneer as its own premium sub-brand within Jeep, following in the footsteps of Ford with the Mustang and Bronco, two vehicles that also happen to lack Ford badges.
As noted by Motor Trend, the Wagoneer and Grand Wagoneer also lack the ‘Trail Rated’ badges you will find on many other Jeep models. This is simply due to the fact that the duo have not been Trail Rated by the car manufacturer, even though they do have some off-roading credentials.
“These have off-road packages for 10.0 inches of ground clearance, skid plates, tow hooks, off-road all-terrain tires and are very capable but they are not a trail-size vehicle, so we haven’t Trail Rated these vehicles,” added vice president of the Jeep Brand North America, Jim Morrison.
Chances are, customers won’t be too concerned with the lack of a Trail Rated badge from Jeep. After all, the duo can ford up to 24 inches of water and have respectable approach, departure, and breakover angles of 25, 24, and 22 degrees.
